GOLF CHANNEL: Pipe Dream

Delivering content that is on brand, on voice and tells a story is imperative when providing specific needs for a larger campaign. For instance, the Golf Channel asked us to be a part of telling the story of 53-year old professional golfer, Mark Burk – a homeless man living for several years in abandoned construction tubes outside of Palm Springs, California. He decided to get back into the game of golf and try to make the Champions Tour. Understanding from the beginning the heartfelt message that Golf Channel wanted to portray to its audience helped us create the perfect show package that included logo design, show credits, bumps, editing, color correction and a clean type design that helped enhance the drama and cinematic feel of the inspiring Mark Burk story.