BACKFIRE: Last & Long

We were honored when our good friends at BFG asked us to partner on a crucial message for today's youth, using a provocative, cross-platform ad campaign. Artifact handled the live-action shoot, as well as creative editorial and end-tag design. We'd like to thank Lorenzo De Guia, our director and friend, as well as Company3 for the beautiful color grade.

To see the entire campaign, visit backfiresc.com.

2017 ATLANTA ADDY AWARD - CREATIVE EDITORIAL "LAST & LONG"