BACKFIRE: Dips Last Dance

We were honored when our good friends at BFG asked us to partner on a crucial message for today's youth, using a provocative, cross-platform ad campaign. Artifact handled the live-action shoot, as well as creative editorial and end-tag design. We'd like to thank Lorenzo De Guia, our director and friend, as well as Company3 for the beautiful color grade.

To see the entire campaign, visit backfiresc.com.