WERNER LADDERS: Focus on the Job

As the Official Ladder of the NCAA Basketball Tournament, you'll see the winning team standing on a Werner Ladder as they cut the net to celebrate their victory. You'll also see our latest spots for Werner through the fine folks at Brunner Advertising airing throughout the March Madness tournament. With a focus on authenticity, we shot the workplace-themed spots on a real construction-site in Los Angeles, then after some "invisible ladder" VFX work, melded the footage with our 3D animations to tell a powerful story of how Werner Ladders enable you to focus on the job at hand. Special shout out to our audio partners at Soundbyte for their brilliant and meticulous sound design for the campaign. An amazing collaboration using our full scope of services - from location scouting to 3D modeling to color grading - we wanted to make sure we lived up to the exceptional standards of the Werner brand every step of the way, and we think we climbed to the occasion.