HESTAN: Aspire

This dynamic spot's concept of deconstructing, and then reassembling, the new line of Hestan grills, was to showcase these stunning, high-end appliances and launch their new outdoor grill. Artifact completed everything including CGI/3D, VFX/animation, and compositing. The message "beat" its way into the consumer's path, by showing that the grill is the heart of making the meal.